About me
Creating brands and teams with a clear point of view—designed to differentiate, connect, and drive real impact.
I’m a creative and marketing leader focused on building brands that stand out, and the teams that bring them to life.
My work sits at the intersection of brand, strategy, and execution, shaping narratives, building systems, and driving work that connects with customers and moves the business forward as a category leader.
I’ve spent my career leading rebrands, scaling creative organizations, and delivering impactful campaigns and experiences for high-growth companies, currently leading Brand & Comms at LaunchDarkly, and previously at Elastic and BigCommerce, both of which went public.
I care deeply about building strong teams, creating a clear point of view, and doing work that doesn’t just look good, but actually performs.
My Mission
My work blends strategic thinking and creative execution to help companies carve out space in crowded markets and turn brand value into business results.
What I Bring
The skills and leadership needed to build brands that stand out,and actually perform.
Brand & category strategy
Defining positioning, narrative, and differentiation that shape how a company shows up—and wins—in the market.
Integrated marketing leadership
Connecting brand to demand across campaigns, product marketing, social, and go-to-market strategy that drives growth.
Creative direction & systems
Building scalable creative systems across design, video, and content to ensure consistency, speed, and quality.
Team building & leadership
Hiring, mentoring, and scaling high-performing creative and marketing teams that execute at the highest level.
Content, video & storytelling
Leading video, motion, and content strategies that simplify complex ideas, engage audiences, and scale across channels.
Events & experiences
Creating high-impact events and experiences that connect with audiences and extend the brand in meaningful ways.
PR, communications & narrative
Shaping external narratives through PR, executive communications, and storytelling that build credibility and market presence.
Digital experiences & web
Leading web, product storytelling, and user experience to create cohesive, high-performing digital journeys.
Execution & performance
Driving work from idea to launch—measuring impact, iterating quickly, and ensuring the work performs, not just looks good.
How I Work
Most brands blend in.
I focus on making them matter.
01
Define the signal
Most brands don’t have a creativity problem, they have a clarity problem. I focus on sharpening the core narrative: what you stand for, why it matters, and how it wins in the market.
02
Build the system
Great brands aren’t one-off campaigns. I build the foundations, positioning, messaging, and creative systems, that scale across teams, channels, and experiences.
03
Activate with intent
Strategy only matters if it shows up. I translate brand into high-impact work across campaigns, web, product, and go-to-market, ensuring consistency and differentiation at every touchpoint.
04
Drive and evolve
The best brands don’t stand still. I focus on performance, iteration, and momentum, continuously refining the work to deepen impact and move the business forward.
Designing Success